There are trends in pets, politics, and the paranormal. We use trends to understand ourselves, each other and the world around us. And of course, there are trends and more trends in fashion. I have worked with trends and communication in broad range of contexts: As writer on trends and cultural subjects, design assistant at the French trend bureau Peclers-Paris, trend researcher for the Dutch trend agency Sign of the Times and UK bureau Mudpie and trend editor at pej gruppen/Scandinavian trend institute. I am also partner in the trend and communications agency Trendbox that tracks, documents, reflects and communicates on all things trend.
