"Inspiration for innovation" is the core of Pej gruppen/Scandinavian Trend Institute, a privately owned company, which since 1975 has been communicating knowledge and inspiration about future tendencies to professional players in the lifestyle industries. I have been involved in Pej gruppen's versatile approach to shifts in fashion and lifestyle, through trend mapping, fashion forecasting and journalistic work, since 2005. Each season I join other forecasters and cultural researchers in a pej-task force that together develop Pej gruppen's colour forecast, lifestyle forecasts and forecast tool box. Apparatus used by customers working with fashion, interior, food, media, entertainment and others depending on knowing future trends.
